Online shoppers and couples have taken advantage of the Valentine season
to intensify their purchases via the Skye Bank online shop, the YesMall
and enjoy considerable discounts on their purchases.
Similarly,
Small and medium enterprises (SME) operators and other local producers
of goods and services have also begun to take advantage of the online
shop to market and cross sell their products.
The increased
purchases by couples and shoppers came just as the Valentine season
approached, a period when lovers all over the world share intimate
moments and exchange gifts to renew their love.
For such lovers
and couples who are making their purchases now from www.yesmall.ng, they
are offered good discounts on every good bought. Thus, they are able to
buy much more than they would if discounts were not given.
The
growing patronage of the electronic market stems from the bank’s huge
customer base which automatically becomes ready market for such goods
and services at no cost to the producers.
According to a
statement issued by the bank, goods being marketed via the Yesmall
platform include clothes, bags, shoes, safety seat for children,
jewelry, and services, among others.
The statement added that
sales volumes have been huge in the last two months and sellers are
happy because they do not have to spend money on advertising or look for
market to sell.
It would be recalled that Skye Bank Plc recently
created an online store to complement the efforts of the industrious
Nigerian entrepreneurs to display and sell their products and buy from
fellow producers.
The online store, called YesMall, is a unique
bundle which offers the benefits of a product on the one hand and the
opportunities of an online mall where the bank’s current and
prospective SME and retail customers can buy and sell their products and
services.
The bank said it came up with the platform after
noticing that some SME operators found it difficult to sell their goods
as most of the finished goods end up as items of inventory in the
warehouses.
Noting that e-commerce had gained ascendancy in both
national and global trade, the bank said it planned to facilitate the
participation of Nigerian SME operators in the global e-commerce sales
estimated at $1.5 trillion.
It is estimated that the potential
worth of e-commerce in Nigeria is $10 billion per annum, which presents a
huge opportunity for growing business.
“Available statistics
show that the e-commerce sector in Nigeria currently boasts of about
300, 000 online orders daily. Our desire at Skye Bank is to
substantially grow these figures and make e-commerce the new trade
highway in Nigeria”, he said.
Other benefits of the mall, according
to him, are the opportunity for SME customers to cross sell the bank’s
numerous electronic products and e-payment solutions, as well as create
opportunity for target marketing of retail customers.
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