Like millions of people around the world, you probably use
WhatsApp on your phone every day to stay in touch with your friends and family
members. However, there is one more side of WhatsApp that can be very useful to
business owners, social media marketers, and more.
We are talking about WhatsApp Business and here is
everything you need to know.
1. What Is WhatsApp Business
WhatsApp Business is a subdivision of regular WhatsApp that
was unveiled as a standalone app in 2018. WhatsApp Business gives business
owners another opportunity to become closer to its customers and maintain their
online presence.
The three most popular ways to use WhatsApp Business are
informing the customers about new promotions and products, giving them a look
behind the scenes with WhatsApp stories, and providing speedy customer support.
WhatsApp Business has many advantages for business owners compared
to regular WhatsApp.
First, you get a verifiable business profile where you can
choose a profile picture and add contact information to help customers get in
touch with you easier.
Second, you can use Broadcast Lists and automatic responses
to make communication with customers more effective.
Third, there are stats for your posts that you can use to
measure the efficiency of your communication methods.
2. How To Switch To A WhatsApp Business Account
If you run a business or work in marketing and want to use
one more channel to reach out to your customers, you will need a WhatsApp
account. You can download it independently or switch your regular WhatsApp
account to a WhatsApp Business account. Here is how to do it.
Back up your WhatsApp data by going to the app’s settings
and selecting the necessary options to save your chats in the cloud storage.
Go
to Google Play Store on Android phones and the App Store on iOS devices. Search
and download the WhatsApp Business app to your phone for free.Launch the
WhatsApp Business app.
Review and accept the Terms of Service to
continue.WhatsApp will automatically identify your mobile phone number, so all
you need to do is make sure it’s correct and move on to the next steps.
The app
will then begin the migrating process where your data will be moved from the
standard WhatsApp account to a Business WhatsApp account. Keep the app open
while it’s happening, as you may be prompted to allow the app to download
backed up data or confirm other queries.
Give the necessary permissions to
WhatsApp Business, which includes contacts and media.Sign up as a WhatsApp
Business user with your business name, profile picture, and the right business
category.Go to Settings -> More options -> Business tools -> Business
profile to boost your WhatsApp Business profile.
Fill out the description of
your company, other contact options, working hours, and business address.Once
your WhatsApp Business is set up, you can begin your first chat. Tap the icon
to write a new message, select the contact, and begin composing your message.
Tap Send when you’re done to deliver your message to the recipient.
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