Fidelity Bank Plc has announced the appointment of Charles Aigbe as Divisional Head, Brand and Communications.
Following Fidelity Bank’s recent rebranding and positioning for its next growth phase, the appointment of Charles, according to the Fidelity Bank CEO, Nnamdi Okonkwo is part ofconcerted efforts to realign the communications function of the bank to the strategic vision of being number 1 in select markets. “We welcome him to the Fidelity Bank family. We will work together, leveraging on our combined experiences to actualize all our growth initiatives and grow the Fidelity brand,” said Okonkwo.
A vastly experienced professional, Charles was Divisional Head, Marketing and Corporate Relations at Pan-African financial services group, United Bank for Africa (UBA) prior to joining Fidelity Bank.
He started his career in the investment-banking end of the Nigerian financial industry, with defunct Kapital Merchant Bank before moving into broadcasting when he joined DBN Television in the mid 90s. He left as News Controller/Business Editor in late 2001 to take up an appointment with UBA in January 2002.
Through hard work, determination and continuous pursuit of excellence, Charles soon established himself as a go-getter and team player at UBA, rising to head the overall communications and CSR functions in the entire Group.