REDTV’s ‘’Our Best Friend’s Wedding’’ Restates FG, UBA’s
Commitment To Developing Creative Industry
REDTV, a dynamic online lifestyle channel that puts the
spotlight on Africa with a distinct global appeal, in conjunction with The
Naked Convos has premiered a new web-series titled, ‘Our Best Friend’s
wedding’. REDTV is supported by the
United Bank for Africa’s (UBA Plc)
The impressive gathering which held this past weekend,
attracted a good number of
A-list dignitaries and business leaders, from
different industries across Nigeria
including: the Honourable Minister of Information and Culture, Alhaji Lai Mohammed, Chairman of United Bank
for Africa Plc, Mr. Tony Elumelu, Group Managing Director, Mr. Kennedy Uzoka
and players in the entertainment and film industries
Speaking at the premiere, Alhaji Lai Mohammed, who was
visibly impressed with the quality of the movie spoke glowingly about the
unrelenting support of UBA towards the growth of the creative industry in
Nigeria, noting that UBA is no doubt one of the very few organisations that
truly understands the far reaching impact the creative industry can add to
Nigeria’s economy.
The minister applauded the high quality of the television
series, attesting that Nigeria’s television production and creative industries
have come of age with capabilities to contribute significantly to the country’s
socio-economic development. This, according to the minister is part of the
objectives the recently signed pact between the Federal Ministry of Information
and The Tony Elumelu Foundation hopes to achieve. The Tony Elumelu Foundation
is founded by the Chairman of UBA Plc, Mr. Tony Elumelu.
“I recall that before the MOU we signed with the Tony
Elumelu Foundation, we identified a plethora of problems in the Creative
Industry ranging from systemic failure,
lack of monitoring of intellectual property and lack of capacity. Having said that,
I am particularly delighted to tell you that after organisations like the Tony
Elumelu Foundation and the British Council came to the rescue of the creative
industries, the story has now changed for good”, the minister said.
Reiterating why the MoU is important for Nigeria’s creative
industries, he explained that the film industry, best known as Nollywood, is
the most energetic in the world and has a total estimated value of over $500
million per annum. It also provides jobs for thousands of people but sadly, an
estimated $200milion is lost to piracy annually because of the absence of
formal, legal distribution systems.
Also speaking at the premiere, the Director of Marketing and
Corporate Communications, UBA Plc and executive producer of the television
series, Mrs. Bola Atta appreciated the critical interventions by the government
in creating an enabling environment for the creative industry to thrive, whilst
noting that the series, made by Nigerians in Nigeria is of world class
standard. According to her, in just a few days of its release, the series
garnered over 130,000 views on the
YouTube channel. .
The movie, Our Best Friend’s Wedding is a romantic dramedy
of a young man who panics and buys an engagement ring on a whim. He recruits
his two female best friends to help go through a list of potential candidates
and sets off a series of events that lead to a wedding.
The series stars Adebola ‘Illrymz’ Olowu, Oreka Godis, Gbemi
Olateru-Olagbegi, Chris Attoh, Timi Charles-Fadipe, Unamka Marycolette, Yewande
Lawal, Sarah Boulos and Theo Lawson.
REDTV is a digital online television network that features
the very best of entertainment, news, design, travel, fashion, music, sports,
comedy and much more. The channel is available on YouTube, Facebook, Twitter
and other social media platforms.
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